What is this integration?
The Google Analytics 4 (GA4) integration links your GA4 property to Rankley, letting you pull in traffic and conversion data directly into your dashboards and reports.
Why connect GA4?
Google Analytics 4 helps you track website visitors, engagement, and conversions. By connecting GA4 to Rankley, you’ll:
See sessions, traffic sources, and conversions in your reports
Ask the Rankley AI Assistant questions about your traffic performance
Compare trends over time to improve your marketing strategy
Benefits
Unified reporting: Combine GA4 traffic metrics with your SEO and visibility reports.
Conversion tracking: See how visitors interact with your site and which channels drive results.
AI-powered insights: Ask Rankley AI questions about your website traffic and performance trends.
Prerequisites
A Google account with Editor or Administrator access to the GA4 property you want to connect.
GA4 must already be set up and tracking on your website.
You must have the Admin role in Rankley to access the Integrations settings.
How to connect GA4 to Rankley
In your Rankley dashboard, go to Settings → Integrations.
Select Google Analytics 4 (GA4).
Click Connect and sign in with your Google account.
Choose the GA4 property you want to connect.
Confirm permissions and finish the connection.
Once connected
Data will sync automatically into your reports.
The AI Assistant will be able to answer questions like:
“What traffic sources brought the most users last month?”
“What’s my conversion rate this week?”
Next steps:
• Run a new audit or refresh an existing report to pull in GA4 data.
• View your traffic and conversion metrics under the Reports and Dashboard sections.
Expected result
Once connected, you’ll see a new Analytics Performance section in your Rankley reports, displaying:
Sessions
Users
Traffic sources
Conversions
Troubleshooting
Connection denied: Ensure your Google account has Editor or Administrator access on the GA4 property.
No properties appear: Confirm the GA4 property is active and tracking, then refresh the Integrations page.
Metrics not updating: Trigger a fresh audit or refresh; check GA4 for data delay or availability issues.